Search Engine Optimization (SEO)

Boost your local visibility with World Connect Marketing SEO service. We optimize your online presence to rank higher in local search results, driving more foot traffic and local customer engagement.

SEO marketing

SEO Marketing (search engine optimization marketing), Search Engine Advertising (SEA), and SEM (search engine marketing) are key digital marketing services in today’s world.

So, what exactly is SEO?

SEO stands for search engine optimization, and SEO Marketing means making your website more attractive to search engines.

By understanding what search engines (notably Google) value in a website, you stand a better chance of being listed higher up in relevant searches for your business. Greater visibility on a search engine leads to more potential sales.

The main areas to understand are on-page, off-page, and technical. 

Why is SEO important?

Search engines influence how much your website is seen by customers (organically, not through advertising). 

Whenever you type something into a Google query box, Google decides what websites to show on p1, p2, p100, etc.

Google decides this after crawling the entire web, indexing, and ranking websites, and deciding which ones to show.

Whether your website traffic suffers tumbleweed or whether you get thousands of visitors a day is down to many factors, including SEO Marketing. 

What are the benefits of SEO Marketing?

In a nutshell, the benefits are free, organic traffic to your website from your target customers.

The benefits are often felt in the medium to long term, but you will reap the rewards if you build the foundations. 

Making your website more attractive to search engines means being more strategic with copywriting, content creation, and website structures. It also means delving into keywords, key phrases, and links.

It requires being strategic, methodical, and patiently crossing fingers (search engines are not always predictable). 

SEO is one of the least understood and most difficult-to-learn marketing tools for business owners. However, it is also one of the most powerful.

I have witnessed the benefits of getting a client onto p1 of Google for targeted key search phrases and slowly moving them up the ranks.

So, what is SEM, then?

Search Engine Marketing (SEM) is primarily seen as the combined work of Search Engine Optimisation (SEO) and Search Engine Advertising (SEA). 

Get in touch to see how these marketing techniques can grow your business.

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