HOW WE CAN HELP
Do you have a commercial marketing headache that you need some help with? Do you want to work with passionate experts who are only interested in delivering meaningful solutions that solve your problems? Do you prefer working with people who are professional, positive and personable in everything they do? Is financial transparency, societal values and an ethical code of conduct important to you? If so, we should be able to help…
We deliver a big agency experience without the big agency price tag.
How do we deliver this?
Via a combination of three factors.
Firstly, we have the people and processes in place to deliver great quality work.
Secondly, we have the character and personality needed to deliver great customer service.
And thirdly, we have the mindset and attitude to deliver great value for money.
WE NEED MORE SALES
We can create a marketing strategy that will deliver any sales goal you set. Most marketing campaigns can be measured, so it’s easy to work out what the cost per acquisition will be, and the marketing budget you’ll need to deliver your target. We’ll talk you through the process and discuss all the options.
WE NEED MORE LEADS
We can deliver as many leads as possible in any timeframe you set. Digital advertising provides short-term results, as do advertising, sales promotion, and direct marketing in the non-digital space. Social media, email, and content marketing nurture relationships in the medium term, and search engine optimization (SEO) provide longer-term benefits that can add value to brand equity. We’ll work with you to deliver the best possible solution for your business.
WE NEED BETTER CONVERSION
Low lead conversion is usually down to three main issues – either your sales pipeline process needs to be improved to reduce churn, or you need to enhance your marketing collateral to deliver a better first impression, or your internal sales culture needs to be improved to make sure everyone in the business knows their roles and responsibilities and has the skills and confidence to deliver them. We’ll closely examine all three areas to find out where the problems lie, and we’ll work with you to find a solution to sort things out as effectively and efficiently as possible.
WE NEED A BETTER WEBSITE
How do prospective customers first encounter your business? There’s a fair chance they will visit your website. If this is the case, their experience must reflect well on your brand. We don’t often get a chance to make a second impression in life, so we need to ensure that the first one leads to a favorable response wherever possible. We’ll work with you to build a website encouraging customers to travel logically toward a desired call to action (CTA).
WE NEED TO LOOK MORE MODERN
We can create a corporate brand identity for your organization that delivers a professional first impression to prospects and customers. We can also create a complete suite of collateral to wow potential clients and define a unique brand narrative for your business. We have to think about more than just your website; we have to consider anything you and your sales team need to seal the deal. That could be brochures, presentations, videos, exhibition stands, stationery, signage, uniforms…
WE NEED A MARKETING PLAN
We understand how confusing marketing can be. That’s why we created our strategic marketing planning process document to explain to clients how creating one works. Once we’re done, not only will you end up with a robust marketing plan that explains everything you need to do and the order you need to deliver it, but you’ll also understand how and why we arrived at this conclusion. From this, we can create the best strategies to deliver the goals outlined in your business plan.
WE NEED TO BE VISIBLE ON GOOGLE
We can help you to get on the first page of Google. The quickest option is to invest in a digital advertising campaign. Firstly, we’ll need to identify the most suitable keywords for your business. We’ll create and optimize campaigns to minimize CPC and maximize CPA. Once it’s up and running, we’ll copy and paste them into Bing Ads, which means you’ll be visible to almost 99% of all UK search traffic. The second option is search engine optimization (SEO). It usually takes 6-12 months to deliver results, but it’s worth the investment if you have the right plan and the patience to see it through. Prospects trust organic search results much more, and the overall investment can be significantly less than that of a digital advertising solution. We’ll create and deliver an SEO strategy that combines onsite optimization, offsite link building, content creation, and social media marketing.
WE NEED HELP WITH SOCIAL MEDIA
Social media can be a great way to market your business as long as you have the right plan and resources to deliver it. We’ll discuss what you want to achieve and work with you to hit your goals – to increase follower numbers, improve engagement levels, drive traffic to your website or app, or generate leads and sales. We can also create content for your social media feeds to position your organization as an authority in its marketplace, ask for customer referrals, develop relationships with influencers, journalists, and bloggers, create and deliver promotions, advertise your products and services…